Privacy Policy
Last updated: March 7, 2026
1. Introduction
Venuto ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (venuto.app) and mobile application (collectively, the "Service").
We comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws. By using our Service, you agree to the collection and use of information in accordance with this policy.
2. Data Controller
The data controller responsible for your personal data is:
3. Information We Collect
3.1 Information You Provide
- Contact Information: Name and email address when you contact us or sign up for notifications
- Tour Preferences: Selected cities, interests, and route preferences
- Feedback: Reviews, suggestions, and support requests
3.2 Automatically Collected Information
- Device Information: Device type, operating system, browser type
- Usage Data: Pages visited, features used, time spent
- Location Data: Only with your explicit consent, for navigation features in the app
- IP Address: Used for security purposes and general geographic location (country/region level)
3.3 Cookies and Similar Technologies
We use essential cookies to make our website work. Analytics cookies are only used with your explicit consent. See our Cookie Policy below for full details.
4. Legal Basis for Processing (GDPR)
We process your data based on:
- Contract Performance (Art. 6(1)(b)): To provide our tour planning services
- Legitimate Interest (Art. 6(1)(f)): To improve our services, ensure security, and prevent fraud
- Consent (Art. 6(1)(a)): For marketing communications, analytics cookies, and newsletter subscriptions
- Legal Obligation (Art. 6(1)(c)): To comply with applicable laws
5. How We Use Your Information
- To provide and maintain our tour planning Service
- To personalize your experience and recommendations
- To respond to your inquiries and support requests
- To send service updates and notifications (you can opt out anytime)
- To send iOS app launch notifications (only if you subscribed)
- To analyze usage patterns and improve our Service (with anonymized data)
- To detect, prevent, and address technical issues and security threats
6. Service Providers & Data Sharing
We do not sell your personal data. We work with carefully selected service providers who process data on our behalf under Data Processing Agreements (DPAs) that ensure GDPR compliance.
6.1 Our Service Providers
Cloudflare (Hosting & Security)
- Purpose: Website hosting, content delivery (CDN), DDoS protection, and SSL certificates
- Data processed: IP addresses, request logs, security tokens
- Location: Global network with EU data centers
- DPA: Cloudflare's Data Processing Addendum applies
- Privacy Policy: cloudflare.com/privacypolicy
Google Tag Manager (Tag Management)
- Purpose: Centralized management of marketing and analytics tags (scripts) on our website
- Data processed: GTM itself does not collect personal data, but it deploys tags that may collect data (e.g., analytics, advertising pixels)
- How it works: GTM acts as a container that loads other tracking scripts based on rules we configure
- Consent: Tags that require consent (analytics, advertising) are only fired after you provide consent
- Privacy Policy: policies.google.com/privacy
Web3Forms (Contact & Notification Forms)
- Purpose: Processing contact form submissions and app launch notification signups
- Data processed: Email addresses, form content, submission timestamps
- Data retention: According to our retention policy (see Section 7)
- Privacy Policy: web3forms.com/privacy
Google Cloud Platform (Backend API)
- Purpose: Hosting our route optimization API and backend services
- Data processed: Tour preferences, route requests (anonymized)
- Location: EU region (europe-west1)
- DPA: Google Cloud Data Processing Addendum applies
- Privacy Policy: cloud.google.com/privacy
Microsoft Clarity (Analytics)
We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization and fraud/security purposes.
- Consent model: In EEA regions, activated only after consent. Outside EEA, analytics may run by default and can be managed via cookie settings.
- Data anonymization: Personal information is automatically masked in recordings
- Privacy Policy: Microsoft Privacy Statement
Google Analytics (Website Analytics)
- Purpose: Measuring website traffic, page performance, and user engagement trends
- Data processed: Pseudonymous identifiers, page views, events, device/browser data, approximate region
- Consent model: In EEA regions, activated only after consent. Outside EEA, analytics may run by default and can be managed via cookie settings.
- Data retention: Up to 14 months for standard analytics reporting
- Controls: IP anonymization and consent mode controls are applied where available
- Opt-out: Google Analytics Opt-out Add-on
- Privacy Policy: policies.google.com/privacy
Google AdSense (Advertising)
- Purpose: Displaying relevant travel-related advertisements to help keep Venuto free
- Data processed: Cookies for ad personalization (with consent), anonymized ad performance data
- Consent required: Yes - personalized ads only shown when you accept advertising cookies
- Ad categories: We block inappropriate ad categories (gambling, alcohol, dating, etc.)
- Opt-out: adssettings.google.com
- Privacy Policy: policies.google.com/privacy
6.2 Other Disclosures
- Legal Requirements: We may disclose data if required by law, court order, or to protect our legal rights
- Business Transfers: In case of merger, acquisition, or sale, your data may be transferred with prior notice
7. Data Retention
We retain your data only as long as necessary for the purposes described in this policy:
| Data Type | Retention Period |
|---|---|
| Contact form submissions | 2 years |
| App notification signups | Until app launch + 6 months, or until you unsubscribe |
| Analytics data | 14 months (anonymized) |
| Account data | Until you request deletion |
| Cookie consent preferences | 12 months |
| Security logs | 90 days |
After the retention period, data is either deleted or anonymized so it can no longer be linked to you.
8. Your Rights (GDPR)
Under GDPR, you have the following rights regarding your personal data:
Request a copy of all personal data we hold about you
Correct inaccurate or incomplete personal data
Request deletion of your data ("right to be forgotten")
Limit how we process your data in certain circumstances
Receive your data in a structured, machine-readable format (JSON/CSV)
Object to processing based on legitimate interests or direct marketing
Withdraw consent at any time, without affecting prior processing
How to Exercise Your Rights
To exercise any of these rights, contact us at privacy@venuto.app. Please include "GDPR Request" in the subject line and specify which right you wish to exercise.
Response time: We will respond to your request within 30 days. If your request is complex, we may extend this by up to 60 days, but we will inform you within the initial 30 days.
Verification: We may need to verify your identity before processing your request.
9. International Data Transfers
Your data may be processed on servers located outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place:
- Standard Contractual Clauses (SCCs): EU-approved contractual terms for data transfers
- Adequacy Decisions: Transfers to countries with adequate data protection (as determined by the EU Commission)
- Data Processing Agreements: With all service providers handling personal data
Our primary hosting and API servers are located in the EU (Cloudflare and Google Cloud europe-west1 region).
10. Data Security
We implement appropriate technical and organizational measures to protect your data:
- Encryption: SSL/TLS encryption for all data in transit (HTTPS)
- Infrastructure: Enterprise-grade hosting with Cloudflare and Google Cloud
- Access Control: Strict access controls and authentication for all systems
- Monitoring: Continuous security monitoring and regular assessments
- Incident Response: Procedures to detect, report, and investigate data breaches
In the event of a data breach that poses a risk to your rights, we will notify you and the relevant supervisory authority within 72 hours as required by GDPR.
12. Children's Privacy
Our Service is not directed to children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at privacy@venuto.app. We will take steps to delete such information.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make significant changes:
- We will update the "Last updated" date at the top of this page
- For material changes, we will provide notice through our website or email
- Continued use of the Service after changes constitutes acceptance
14. Supervisory Authority
If you are located in the European Economic Area and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local Data Protection Authority (DPA). You can find your local DPA at: edpb.europa.eu/members
15. Contact Us
For privacy-related questions, concerns, or to exercise your GDPR rights:
Privacy Inquiries:
Email: privacy@venuto.app
General Contact:
Email: contact@venuto.app
Contact Form: venuto.app/contact
We aim to respond to all privacy inquiries within 30 days.